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Workshop: SW7

Keep you job: Forecast properly to management

Summary

The picture says it all: forecast the pot of gold, and you'll wind up in the frying pan! Management puts pressure on you to tell them what they want to hear. But, if it's not the truth, everyone will suffer. This workshop teaches you how to stay out of the frying pan by managing your manager, and managing expectations.

 

What is covered

During this workshop you will learn -

  • What is a sales forecast?
  • Why do you have to forecast?
  • How much should you be forecasting?
  • What is the relationship of your forecast to your pipeline, sales cycle, and the company's SFA?
  • Is too low better than too high?
  • What if management decides to verify your forecast with your prospects?
  • What if you rely on the SFA tool to provide your forecast?
  • When is it too late to change your forecast?
  • Does the most accurate forecaster get to keep his job?

 

Who should attend

Sales personnel (both internal and external), and sales management.

 

Duration

This is a 1 hour lecture followed by 2-3 hours of workshop examples , possibly followed by a review of actual current and previous forecasts. It is important to have the sales staff become comfortable with the process.

 

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