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Workshop: SW4

Speeding up your Sales Cycle

Summary

To put this in the most basic terms: "the shorter the sales cycle, the sooner you get your money!" If you think acting like a tortoise will lead to a happy ending, your replacement will appreciate your hard work and be cashing what could have been your check. Short-cuts won't win you the prize, but executing with a sense of urgency will. This workshop teaches you how to take charge of the sales cycle and control the timelines to your benefit.

 

What is covered

During this workshop you will learn -

  • What is a sales cycle?
  • How many steps are there in a sales cycle?
  • Why is a sales cycle different from your pipeline?
  • How can you get your prospect to appreciate your sales cycle and actually help you?
  • What steps can you take to shorten your prospects' perceived buying cycle?
  • How do you squash your competition
  • How can you become a partner with your prospect?
  • What happens if you skip some steps along the way?
  • When do you engage your management in a sales cycle? Why?

 

Who should attend

Sales personnel (both internal and external), and sales management. Also, financial people can learn from understanding a salesperson's process.

 

Duration

This interactive (and non-intimidating) workshop is usually presented in 2 -3 hours. An additional 2 -3 hour session to review and discuss actual deals is recommended. This workshop may be combined with SW3 for one day-long session.

 

 

 

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