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Workshop: SW1
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What is your
Value Proposition? |
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Summary
Unfortunately, "True Value"
(which says it all) is already
taken, so you'll have to be a little more creative. This workshop is
intended to help you develop a value proposition, or, if your
company already has one, we'll dissect it until you are able to adopt it
as part of your very sales fiber! It's that important. Customers
will demand nothing less.
What is covered
During this workshop you will learn -
- What is a value proposition?
- Why is it critical to your success?
- What about features and functions?
- Do you lead with your value
proposition?
- What is/are your competitor's value
propositions?
- Can you differentiate your
value proposition from the
competition?
- Is your value proposition a benefit
statement?
- Does your value proposition change
depending on the circumstances?
- What if your prospect says that he is only
interested in features and /or price?
- What if your organization's marketing
message differs from your value proposition?
- Do you close with your value
proposition?
Who should attend
Sales personnel (both internal and external), sales managers,
marketing directors, and anyone in the organization who may be wondering
, "why aren't our sales folks getting the message across?"
Duration
This workshop is organized as a
one hour presentation, which can be followed by a 2 -3 hour workshop
(usually longer if non-sales personnel are involved).
Becoming
a better salesperson begins NOW! Contact Us.
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